Green Parlour Florists is a family run, independent florist in Pangbourne, a quaint village between Reading and Wallingford. They specialise in beautiful bouquets for corporate clients, hotels, weddings or any special occasion.
With Green Parlour’s beautiful flowers being delivered all around Reading and Oxfordshire, it was time to get their online local and national flower delivery orders scaled up. Their existing e-commerce website was working well, but had some user experience and site speed issues. Online sales were at a steady pace but they knew there was room for improvement
The first challenge was to address site speed as Google is very serious about site load times. We opted for a bespoke hosting solution that had the capability to handle such a large website. With site speed issues taken care of we decided to address the user journey on the site next.
A few obvious issues were addressed very quickly. The website needed a mobile first approach. This basically means that we start building the website with our mobile device audience at the heart of the design, we then move out toward bigger devices and screens. This ensures that the site will perform perfectly on any device.
The second issue we discovered was in the check-out process. There was a barrier stopping clients from making the sale. This was very quickly resolved by making a simpler smoother checkout process.
Having closely examined all the points the site was failing to convert sales. We redesigned the site completely. We added user friendly features, overhauled the checkout process and wrapped it all up in a bit of Green Parlour personality and charm. All unnecessary plugins that was slowing the site down was removed and on its new hosting platform they site sales exploded.
We are very pleased with the outcome. The website now has a fresh look and feel that matches the brand and feel of Green parlour. The user journey has been carefully planned to ensure users can find what they are looking for and checkout without any obstacles in the way.
Web sales have dramatically increased, giving Green Parlour a website that is finally giving them a great return on investment.
Kreatif have provided support after launch, including training on using the WordPress CMS, helping with site improvements, SEO and marketing and helping Green Parlour get more from their Website.