How Quickly Data is Generated

If you love stats you will love this real-time look at what is happening online right now


Click the animation to open the full version (via PennyStocks.la).

Responsive

So you find yourself asking, What is this “responsive layout” everyone is talking about?

Simple… it’s an approach to design in which the layout will adapt to whatever device you are using. This makes for easy viewing and reading on multiple devices with different resolutions such as a smart phone, tablet or desktop device. The images and text will adapt to your device dimensions reducing the need for scaling. Simples….
Responsive image
An important factor to consider is keeping a consistent UI (User interface) when dealing with different devices. A consistent and familiar UI is important because people will often go to known sites on new devices. Picture this… You have been using the BBC website for years on your desktop and you have finally taken the plunge and bought a tablet. If your favourite site UI changed you would most likely blame the device. Keeping a consistent UI will encourage your audience to use a new device because it will be familiar and thus easy to be comfortable with. (Look, you have even done the manufacturer a favour….good for you!). The last and most important factor to consider is making sure the responsive layout is functional. Your site will be no good if you haven’t allowed the space around your navigation to allow for those clumsy fingers of yours.

Logos

So you have finally set up your own business and you are ready to go, right?

Well not really. You need a corporate image, something that defines you and describes what you do
It all starts with the name. A strong name is recognisable it can be simple and to the point or it can be a play on words. Next step is a strong visual symbol that defines your business, your Logo is your potential clients first impression.

A logo should be creative, interesting, captivating and should represent your business theme. It should be simple yet sophisticated. Designing a good logo is not easy. It requires proper understanding and good creative skills. There are so many important factors which need to be considered for designing a suitable logo. Everything from the process of combining symbols, colors, typography, negative and positive space into a compact unit matters a lot.

So why hire a designer to do it and not a stock logo site? Well a good logo designer will do the research, they will see who your competitors are and how to best to differentiate you from the crowd. A good designer will get to know you and stamp a little bit of your personality on your logo. A good designer will work with you on the design.

Give us a call and arrange a consultation to get started on your new logo design

Social Media

1. Build brand
Social profiles can rank on their own in the search engines, increasing your online presence. Social profiles are also one more place for you to develop your messaging strategy and connect with your target audience. It’s a place to inject some personality into your brand and let your target market engage with you on their terms. Social networks are the perfect place for breeding brand ambassadors and building lasting relationships with repeat customers.

2. Drive targeted visitors to site
You never want to treat your social networking profiles like the final destination of a potential customer. Your social profile is more like a filter, attracting targeted traffic (that identify themselves as you target audience because they are interested in your brand) and them pushing them over to your actual site/blog. The more targeted visitors your site has, the better chance you have of pushing them to act and increasing your conversion rate.

3. Promote content and get more links (social signals)
The more times a piece of content is shared on a social networking or social bookmarking site, the more valuable it becomes in the eyes of the search engines. From an SEO standpoint, these social signals can impact how well your piece of content ranks in the SERPs. From a more general marketing perspective, the more people who share your content the greater potential reach it has. The average Facebook user has 130 friends which means that if just five people post your content to Facebook it has the potential to be seen by 650 of their collective connections!

4. PR
Twitter has become many people’s go-to source for breaking news. Twitter even created this clever commercial demonstrating the power of “real time” sharing. Social networking has practically revolutionized the way news information is shared. So what does this mean for brands? Social networks allow companies to connect with their audience as a situation develops, meaning you have the chance to tell your side of the story as it is happening. Social networks are also a great place to interact with members of the press. You can connect with journalists and local news sources directly, giving them instant access to a story.

A quick round-up of the benefits of Social Media

1. Increased awareness of the organisation

2. Increased traffic to website

3. Greater favorable perceptions of the brand

4. Able to monitor conversations about the organisation

5. Able to develop targeted marketing activities

6. Better understanding of customers perceptions of their brand

7. Improved insights about their target markets

8. Identification of positive and negative comments

9. Increase in new business

10. Identification of new product or service opportunities

11. Ability to measure the frequency of the discussion about the brand

12. Early warning of potential product or service issues

Need advice with your social media campaign or any other branding issues?
Give us a call today and get your business on the right track
Security Image

Security has become a foremost concern on the Web in the past few years. Hackers have always been around, but with the increase in computer literacy and the ease of access to virtually any data, the problem has increased exponentially. It is now rare for a new website to not get comment spam withindays of its release, even if it is not promoted at all.

This increase in naughty behavior, however, has spurred developers to write better code, and framework vendors have implemented many functions to help coders in their battle against the dark side.

Because data validation and sanitization is a big part of both security safeguards and normal user-input processing, by securing our code we will be not only protecting our behinds, but offering a better, more solid user experience.

While a large part of this article is specific to WordPress, a sizeable chunk is about general practices that anyone can use. Even the WordPress-centric sections contain useful logic, so reading them may well be worth it even if you use a different framework. read more >

infographic on social media--16

Infographic (or information graphics) and other forms of data visualizations are helpful in reaching out to more people. It allows even the most complicated data and the most boring of topics an easy read.

It also makes Social Media, a rather complicated topic, fun to discuss.

So what is social media? It can mean different things to many people, but for today, I’ll let the infographics below speak for themselves.